Social Network Adoption Lifecycle

On his popular site Vincos Blog, Italian social media expert Vincenzo Cosenza tracks the popularity of social networks across the globe.

This infographic shows the rate at wihch different people adopt different social media networks, from Foursquare to Facebook.

Cosenza writes:

“Anyone who engages with a given innovation fits into one of five categories: innovators (2.5% of the potential population of adopters), early adopters (12.5%), early majority (34%), late majority (34%), laggards (16%). Each of these groups has unique psychographic characteristics that cause people to be more or less likely to adopt a given technology at a particular point in time.”


Social Networks Adoption Lifecycle

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